Want a Thriving Business? How to Decrease Customer Churn

Losing a customer is defined as a customer who either cancels their account or stops subscribing to a service. Also known as churn, this is a problem many businesses face. It’s problematic in that acquiring new customers requires a bigger investment of time and money than it takes to retain your existing customers. Fortunately, there are a few things you can do to keep your churn rate at a minimum.

Make Engagement Easy

Our lives are difficult enough without having to struggle as consumers. Research has shown that the vast majority of consumers value the ease of the shopping experience over deals and bargains. Especially when it comes to dealing with your business online, they want an easy shopping experience coupled with an efficient way to communicate with customer service personnel. If you can provide a more pleasant experience, you’re already giving customers what they want.

Look for New Ways to Engage Your Customers

By maintaining a blog on your website, you have a forum for communicating with your customers, but that’s only half the battle. The information you share on your blog has to be entertaining, informative, and useful to your customers. Consider posting tutorials, little known facts about your products, and other useful information. You can increase engagement by asking your customers to subscribe to a weekly newsletter. By highlighting your recent blog posts in the newsletter, you can drive your customers back to your site on a weekly basis.