What are the four parts of the consistency theory?
The Consistency Theory (Grawe, 2004, 2007) view of mental functioning is derived from both broadly accepted findings that goals and schemas govern mental activity, and from Grawe’s own argument that goal formation is developed to satisfy the four basic needs we have previously discussed—attachment; control; avoidance …
Who is the author of consistency theory?
Originally introduced by Fritz Heider , Leon Festinger , and others, consistency theory was first applied specifically to work behavior by Abraham K. Korman (1933– ) in 1970.
What is the theory of cognitive dissonance?
Cognitive dissonance theory postulates that an underlying psychological tension is created when an individual’s behavior is inconsistent with his or her thoughts and beliefs. This underlying tension then motivates an individual to make an attitude change that would produce consistency between thoughts and behaviors.
What does the theory of cognitive consistency maintain?
At the heart of cognitive consistency theories is the assumption that people are motivated to seek coherent attitudes, thoughts, beliefs, values, behaviors, and feelings. If these are inconsistent, they will produce a “tension state” in the individual, and motivate the individual to reduce this tension.
What is balance theory of attitude?
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one’s values and beliefs over time.
How do individuals seek consistency among their attitudes and between their attitudes and their behavior?
Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behavior. This can be done by altering either the attitudes or the behavior, or by developing a rationalization for the discrepancy.
Who proposed the balance theory of attitude formation?
Who propounded attitude change theory?
Daniel Katz proposed a functionalist theory of attitudes. He takes the view that attitudes are determined by the functions they serve for us. People hold given attitudes because these attitudes help them achieve their basic goals. Katz distinguishes four types of psychological functions that attitudes meet.
How cognitive dissonance theory of attitude can affect individual behavior?
What is consistency theory of attitude?
Cognitive Consistency Theories: Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behaviour. This means that people seek to reconcile divergent attitudes and align their attitudes and behaviour so that they appear rational and consistent.
What is consistency principle and how does an individual utilize balance theory to maintain consistency?
It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one’s values and beliefs over time. Heider proposed that “sentiment” or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.
How did Fritz Heider proposed the process of attitude change?
Balance theory of attitude change was proposed by Fritz Heider. Cognitive consistency means that components, aspects or elements of the attitude or attitude system must be in the same direction to experience psychological comfort. If this does not happen, the person experiences psychological discomfort.
