What is the story behind the Pepsi logo?

The modern Pepsi logo has its origins in the 1940s, during World War II. Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism.

Who designed Pepsi logo?

The origins of the first Pepsi logo are shadowy, but some credit Bayard Wootten, the New Bern-born and raised photographer who became one of the South’s best-known women photographers of the early 20th century.

When did Pepsi cans turn blue?

Pepsi Blue

A 20-ounce bottle of Pepsi Blue from the 2021 re-release
Type Flavored soda
Introduced August 2002 May 2021 (North American re-release)
Discontinued May 2004 (North American markets)
Related products Crystal Pepsi

Why did Pepsi change their logo so much?

The company wanted to make the new logo look relevant to the consumers who had changed a lot since 1993. Despite the changes, the Pepsi logo maintained its uniqueness of shape, colors, and font style, which is the unique quality of famous logos.

How much is the Pepsi logo worth?

Pepsi: $1 million According to Stock Logos, “The listed prices include a complete branding package unless otherwise noted.” A 27-page document, titled “Breathtaking,” was full of pop-culture buzz words explaining Arnell’s methodology for the redesign.

What was Pepsi Cola’s original name?

In 1898, small-town pharmacist Caleb D. Bradham looked for a name that would better describe his formula — which he was selling under the name “Brad’s Drink.” He bought the name “Pep Kola” from a local competitor and changed it to Pepsi-Cola.

What was Pepsi named after?

Why is Pepsi logo red white and blue?

Answer: Patriotism. As you can see in the photo above, the logo was initially all red. That changed inl the 1940s with the advent of World War II: To show support of the war, Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by swirling red and blue colors on a white background.

When did the first Pepsi Cola logo come out?

History of Pepsi logo began in 1898 with a close rivalry with competitor brand Coco Cola. During the period from1898 to 1940’s, Pepsi had a swirly red script logo, which looked similar to that of Coco Cola logo.

Who was the first person to make Pepsi?

Who designed the first Pepsi logo In 1898, a pharmacy owner named Caleb Bradham invented and started to sell the so-called “Brad’s Drink”. In 1903, he patented the Pepsi Cola beverage that included two main ingredients — pepsin (digestion enzyme) and cola nuts. It was then that Bradham came up with the first logo for his delicious product.

When did Diet Pepsi switch to Pepsi Max?

After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012.

Why is the middle of the Pepsi Globe white?

The middle white space has been tweaked to give a smiling face to the logo. This way, the logo looks appealing. The present Pepsi Globe logo uses blue and red as these are contrasting colors. The middle white strip enhances the contrast even more for producing tantalizing spectacle.