What is wrong with Tanishq add?

So what is this Tanishq ad which has divided social media? The ad showed a pregnant Hindu woman escorted by her Muslim mother-in-law to her baby shower ceremony. As soon as the ad was released by the makers, it went viral on the internet, with netizens slamming it for promoting inter-faith marriages.

Who is the girl in Tanishq ad?

The Deepavali advertisement featured actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F. “I’m hoping to meet my mom after really long, definitely not firecrackers.

Why was the Tanishq ad withdrawn?

Popular Indian jewellery brand Tanishq has withdrawn an advertisement featuring an interfaith couple after a right-wing backlash on social media. Opponents of the advert say it promotes “love jihad”, a term radical Hindu groups use to accuse Muslim men of converting Hindu women by marriage.

Who removed Tanishq ad?

Divya Dutta, who lent her voice to the now-removed Tanishq ad, says that she is upset that the beautiful ad was taken off-air. She also added that as Indian we should promote brotherhood.

Is Tanishq ad removed?

The company has now removed the ad from all its platforms. Titan Group’s jewellery brand Tanishq has withdrawn a television advertisement after calls for boycott of the brand for depicting an interfaith marriage.

Did Tanishq remove the ad?

Tanishq trended all throughout Monday after trolls accused the jewellery brand of promoting what they called Love Jihad through its new advertisement. Now, Tanishq has removed the ad from social media.

Who is owner of Tanishq?

Xerxes Desai
Tanishq is a brand of jewellery retail stores in India. The brand is the property of Titan Company, which is back by Tata Group and TIDCO. The name Tanishq was chosen by Titan’s first managing director Xerxes Desai.

Who is the director of Tanishq ad?

The advertisement, which featured an interfaith baby shower was pulled off on Tuesday after it was targeted by a section on social media who felt it “promoted love jihad”. Actor-director Rasika Agashe, who is married to actor Mohd Zeeshan Ayyub, shared her baby shower picture.

When did Tanishq remove ad?

Fact: We live in a time where even 45 seconds of communal harmony hurts. It’s 2020 and instead of addressing our intolerance, we ban ads that promote communal harmony. *slow clap*. On Monday (12 October) Twitter had nothing better to do, so they attacked a Tanishq ad that showed 45 seconds of pure love.

Who is Tanishq brand manager?

Mansoor Khan –
Mansoor Khan – Brand Manager – Tanishq – TITAN COMPANY LIMITED | LinkedIn.

What is new Tanishq ad?

The new Tanishq ad celebrates the little joys of life. Updated: 17 Jul 2021, 10:52 AM IST Saumya Tewari. The 60-second film conceptualised by Tanishq and Lowe Lintas is being promoted across YouTube, Facebook, Instagram and Twitter.

What does the new ad for Tanishq mean?

The ad is for Tanishq’s new collection, called “Ekatvam”, which literally means “oneness”. “Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness.

Why was the Tanishq baby shower ad pulled?

Hours after Titan’s Tanishq, a popular jewellery brand, was trolled viciously on social media for an advertisement featuring an interfaith baby shower, the brand issued a statement saying it was “deeply saddened with the inadvertent stirring of emotions” and that it was withdrawing the video.

How much does it cost to make a Tanishq piece?

Each Tanishq piece is crafted to give it a signature finish. Yet, you get a wide range of gold jewellery choices with the making charge starting at 8% only.

How many jewels are in the ekatvambytanishq AD?

“Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness. #TanishqWaliDiwali,” a tweet on the official Twitter account read.