Where can microsites be found?

What’s a microsite? A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites.

What do you call a small website?

A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain.

Is a subdomain a microsite?

Microsites are not subdomains It’s important not to confuse microsites with subdomains, which are, as the name suggests, sites that exist under your main domain. You might have noticed the blog section of some of your favourite websites having the word ‘blog’ in front of their normal URLs.

How do you identify a microsite?

Microsites are:

  1. Small and highly focused segments of online content.
  2. Packed with information that features consistent themes and keywords.
  3. Supported by its own social media and marketing campaign.
  4. Often temporary or seasonal in nature.

Why Microsites are a bad idea?

A microsite can hurt your SEO for the following reasons: Simply put: there are no shortcuts for good SEO. If you are targeting the same keywords in your microsite as you are in your main site, you’re simply splitting your resources and your sites are competing with each other for rankings.

What is a landing site?

1. A site within a landing zone containing one or more landing points. See also airfield. 2. In amphibious operations, a continuous segment of coastline over which troops, equipment and supplies can be landed by surface means.

What are the 5 types of websites?

Here are the 8 different types of websites:

  • Homepages. — The homepage is your site’s main hub and serves as the face of a brand.
  • Magazine websites. —
  • E-commerce websites. —
  • Blogs. —
  • Portfolio websites. —
  • Landing pages. —
  • Social media websites. —
  • Directory and contact pages. —

How are microsites created?

Microsites created with a specific marketing purpose. Basically, companies build a microsite in order to focus on something specific without unnecessary information. Working with a microsite is much easier and more convenient. As a result, users get a better user experience.

What is a mobile microsite?

A mobile microsite is a collection of targeted web pages that are designed for handheld display. The goal of any microsite is to offer highly targeted content and a strong call-to-action.

What is a microsite example?

A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas.

What is microsite platform?

Essentially, microsites are tiny websites that will usually only serve one purpose. For example, Scotiabank runs a microsite for its mobile banking. Microsites also give businesses a way to direct specific users to specific sites, built for their specific needs.

Which is the best example of a microsite?

If your microsite focuses on one or two calls-to-action, make sure they are concise and actionable like this one is, and that you set them apart visually from the rest of the site by making the font color pop or putting the copy in a button. “Why should junk food get all the glory?”

What do you need to know about minimal web design?

White space is key in minimal web design. Less is more is the motto of minimalism. Minimalism is a design style that emphasizes simplicity and the removal of superfluous elements in a design, stripping it down to its fundamental elements, colors, shapes and textures.

How are Microsites used in a marketing campaign?

Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story, or to inspire a specific call-to-action.

Are there any good website ideas for beginners?

If you are looking to start up a website, but are short of ideas of what to present (or just look for niche site ideas), here are 46 proven website ideas for beginners and seasoned pros to choose from: Disclosure: Some of the links in this article can be affiliate links.